When it comes to promoting sustainable mobility, local decision-makers (e.g. city representatives, transport planners and providers) have the choice between two options: “Hard measures”, like introducing new policies, infrastructure and bans, on their own are not always effective and cannot be implemented in every situation. Therefore, “soft measures”, behavioural interventions or “nudges” that operate without restrictions or bans, have risen to prominence as a viable complement to policy measures and to support mobility infrastructure usage. In this webinar, we are talking about soft measures in the form of digital tools that can help in changing mobility behaviour, like smartphone apps. You surely have encountered this concept before – are you wearing a smartwatch right now or do you have a smartphone app that helps you with physical activity? Then you have a first understanding of digitally enabled behaviour change! We can transfer this idea to mobility. For this, we are talking about models of behaviour change that help us in a deeper understanding of human behaviour and how behavioural interventions and nudges can be built on them. Further, we show how digital tools can help in shaping mobility behaviour and discuss best practice examples.
Register here: https://us02web.zoom.us/meeting/register/tZMtcuuqrDMiHda7ULwqw0WX8qYchPNrtzO9